I think we have all asked ourselves should my business blog more often. Another thought that often pops into my head is, “is it even worth blogging ?”. The answer of course is yes, blogging is very useful to most, if not all businesses.
With millions of articles published daily, it is indeed hard to stand out in the crowd but a blog can benefit your business in so many ways. As a director of an established web design agency in Derby I hear clients ask these questions over and over so here are a few good reasons why you should either start or continue adding to your blog.
Connect with your clients
Posting information on your blog is a great way to connect with both current and potential clients. They can stay up to date with the latest products or services your business is offering and maybe discover something new about your company. It is also a fantastic way to promote offers or special events. It is also a way to show your clients and potential clients that you are an ongoing up to date business. A blog that is neglected may put off some customers even contacting you as it goves the impression that your business is not uptodate or maintained.
This one is important and often overlooked. It doesn’t matter if you are selling products or providing a service, if potential clients don’t trust your business then you have a serious problem.
By writing good quality content about your products & services clients can start to get to know you better which helps to establish trust. If you find you are being asked the same questions repeatably about your business, write a blog article answering these questions. It could well give a potential client the confidence to buy from you rather than your competition.
Your website becoming an authority on your business sector
If you continue to post high-quality content about your business type you are developing yourself as an authority on the subject which you will be pleased to hear, Google loves!. Well written, quality articles about your business type rank well in Google search results. This, in turn, leads to an increase in traffic to your website from potential new customers.
Ideally how many words should a blog article have?
According to research, an article of at least 1200 words or 7 minutes reading is ideal to grab Google’s attention. Also, articles of over 1000 words tend to get more ‘shares’, so passing your information onto potential clients and providing you with valuable backlinks.
Regardless of the length of your article, quality remains as important as ever. Write about your business, your products, case studies or research that is available in your field. If all this sounds too much of a commitment, don’t worry, the shorter articles of around 600 words can still be useful if they are answering questions your customers need to know, they work as they are quick to read and targeted to the needs of your audience.
Ideally, you need a mixture of both long and shorter articles that will engage Google and answer your clients’ questions. For example, if you are informing customers about a change in opening hours, it won’t really make a 1200 word blog, however, information about a new product and it’s benefits can easily be developed into a longer article.
How can we help
Firstly, when any new site goes live for our clients, we train their staff on how to update the blog. This includes tips on how to write for search engines. However, some of our customers are too busy working with their own clients and have very little time for blog writing. In this case, we can help as much or as little as you need. We’d suggest that clients write their own shorter articles, so things like changes to opening hours, where they may be currently working or to introduce new staff members and then let us help with the longer more in-depth articles. This is where our long term relationships with our clients are a real bonus as we get to learn all about their business and therefore are able to write longer in-depth articles on a chosen subject.
For more information on how we can help with blog writing, just give us a call on 0800 7723447. We look forward to hearing from you.