Project Description

Beauty & Style Days

Beauty & Style Days was opened by Claire who has over 25 years of Beauty Therapy experience and a  passion for colour and style. These two skills together help her to transform the way clients feel about themselves and the way they look.

Claire offers pamper parties for a get together with friends or family for a special occasion or celebration, a weekend away in a holiday cottage, hen party, reunion or just a girly pamper get together. Her other main service is the very popular Colour and Style Analysis to help you choose the best clothes, accessories and colours to enhance your appearnace. Plus, you can also be pampered with a range of hand-picked luxurious and relaxing Beauty Spa treatments designed to leave you looking and feeling fabulous.

The Brief

Although Claire had worked in the beauty and style business for over 25 years, she had never had a website of her own as she had primarily worked for other companies. A new website was needed for this beauty venture that fully explained all of the services offered. A logo had already been designed and Claire had some really good photos of some of her therapy sessions. Our brief was to create Claire a beautiful website to help publicise the services offered and bring in new clients.

What we did

Working on a one to one basis the client, we decided on the priorities for this new website which were to fully articulate the services offered and show photos of Claire carrying out these services to build trust in new clients. Where photos did not yet exist, we carefully researched and chose a few stock images to use until the client can replace them with her own images. Typefaces and colours were agreed along with a set of icons for each menu header. We then carried out the following:

  • Development work
  • Design strategy
  • Content built for all pages
  • Copywriting
  • Image sourcing
  • Mobile development
  • Training
  • Website launch

What we do now

  • Business web hosting
  • Ongoing techincal and email support
  • Website updates
  • On going marketing support